gerardo torres

Lead the implementation of an eCommerce platform for Specialized in Mexico, contemplating all commercial and operational aspects, ensuring a successful launch.
Demand planning and warehouse, incorporate best practices and manage the budget effectively, work closely with web development and technical teams. Team Management and Progress Monitoring.


Tools: Oracle, AEM (Adobe), Google Data Studio, Ads (Search, Display, Discovery and Shopping) and Analytics 360, Adobe Analytics, Tableau, Salesforce, SAP, Hybris, Mailchimp, Lightspeed, Klaviyo, Adyen, MercadoPago

Generation of business opportunities and brand positioning for our engine filtration solutions division through trade and e-marketing strategies in Central America, Caribbean, and South America for Donaldson, as well as for Partmo Filters in Colombia. Manage and implement monthly advertising spend of 10-40 K USD in electronic tools, presence in multiple exhibitions throughout LatAm, and industrial marketing for distributors. Coordinate programs and internal activities with advertising agencies to develop content for promotional, educational and advertising purposes.
Be the leader of the Marketing Strategy for the first Global B2C ECommerce Platform for Engine filtration in Donaldson's history.

Tools: Oracle, AEM (Adobe), Google Data Studio, Ads and Analytics, Adobe Analytics, Tableau, Microsoft Dynamics 365, Velaro, Livechat, Wordpress, Marketo, Adobe Design Suite, Moodle, LinkedIn Sales Navigator, ClickDimensions, Mailchimp, Active Campaign, Microsoft Flow, Unbounce, etc.

Plan and execute a 5-10K USD monthly budget in all marketing and digital sales strategies, including SEO/SEM, email, social media, chat, CRMs and display advertising campaigns for all the commercial operations in Mexico and US. Measure and report performance of all marketing and commercial strategies, and assess against goals (CPA, ROI, and other KPIs ).
Review the overall quality of our telemarketing department, and orient them focused in CRO (conversion rate optimization).
Collaborate with advertising agencies, retailers like Amazon, and other vendor partners.
Evaluate and implement emerging technologies such as AR, VR for furniture and Big Data for the decision making process.
The company went into technical unemployment so when there were staff cuts, I decided to leave.

Tools: Google Data Studio, Ads and Analytics, Livechat, Pipedrive, Microsoft Dynamics 365, Microsoft Flow, Wordpress, Adobe Design Suite, Facebook Business, Augment (AR), Sketch, InVision, etc

Be the leader of the agency and a subject matter expert for our clients. Manage our creative teams (people, process, technology) to build client satisfaction, increase efficiency, meet established quarterly metrics, and grow the business by looking for new opportunities to build and scale new solutions for existing customers.
BrandRoast was previously named ClickMango

Tools: G Suite, Sketch, InVision, Jira, TeamWork, Slack, Hubspot Sales and Marketing, Wordpress, Mailchimp, Adobe Design Suite, TidioChat, Tookan, Strikingly, etc.

Technological Incubator (Ranked #9 in the country)

A: During this period I was involved in the opening of two more offices and integration of the incubator to the public sector as an adviser for the local government for law initiatives focused on technology and economic development, while witnessing the growth of 2 of our success cases that revolutionized the transport and food industries.

Development and execution of the commercial strategic plan, provide structure to maximize sales and profits for the division of IT services in Mexico and the US. Lead prospection, generation, and conversion.
During my supervision, we managed to decrease by 50% our project estimations time and costs, build a solid financial structure for the decision making process and organizational controls. Obtained more than 4 government funds, and ensure a 35% yearly growth.
Also certificated in CMMI Level 2, Scrum, Project Management and Risk Management during this term.

Tools: G Suite, Sketch, InVision, Jira, TeamWork, Slack, Hubspot Sales and Marketing, Wordpress, Mailchimp, Adobe Design Suite, TidioChat, Tookan, etc.
Methodologies and Certifications: SCRUM, Agile, Waterfall, Lean UX/UI, CMMI Level 2.

Network marketing company focused on health and wellness products.

A: I was in charge of contacting and recruiting more than 200 high profile sellers and influencers to launch our products in a short term period.

Network marketing company focused on health and wellness products.

A: I was an essential part of the investigation team that detected and controlled Ponzi Schemes being held in Spain, and saving more than 100,000 EUR in illegal registrations.
Also designed NPS (Net Promoter Score) tools for 28 countries to measure overral quality.

Government institution responsible of the development and investigation of science and technology.

A: My work contributed to the stabilization of cost structures and the generation of financial measures to guarantee +200% growth.

The Excellence Performance Award (EGEL) consists of a diploma and a medal allusive, in addition to public recognition. It was created by the Ministry of Public Education (SEP) and CENEVAL, in order to recognize and encourage alumni of various undergraduate programs that achieve exceptional performance in the EGEL, in addition to promoting the culture of merit and Academic excellence in the country's Higher Education Institutions. This award is given to supporters who have achieved outstanding performance in all areas of the examination and with a mark higher than 1,150 points.

Learn more about CENEVAL at: http://www.ceneval.edu.mx/

Recognized as a leading example for Entrepeneurs in Aguascalientes City, Mexico by Nodus.
Check the complete edition in the following link:

http://bit.ly/NodusRevista8vaEdición